As a business owner, creating influence with your clients has many benefits. It can help you establish your business as a trusted authority in your industry, attract and retain customers, increase sales, gain a competitive advantage, and improve your brand reputation. So in this episode of Influence By Design, we discuss the topic of creating more influence with your clients. Creating influence goes beyond just focusing on the price point and requires a willingness to give without expecting anything in return. Despite this, it can be challenging to avoid a transactional mindset where every exchange is expected to be reciprocated. In this conversation, we share the value of intentional giving without any expectation of a return, which actually opens doors for more opportunities, networks, and relationships for our business.