In today’s episode, I present a case study of how NASCAR is using content marketing to renew their brand, and attract new fans. Although they’re not an eCommerce brand, their genuinely innovative content campaign offers many lessons for entrepreneurs. As long as you have done the work of defining your brand, there’s nothing NASCAR has done that you couldn’t adopt for yourself. So have a listen to how NASCAR took their floundering brand and renewed it for a new generation. Each element of their approach is broken down with ideas for implementation in eCommerce.