It's time to rethink the way we use LinkedIn. You may (or may have not) noticed that LinkedIn has, over time, developed into a useful lead generation and relationship naturing platform for business owners and marketers. While using LinkedIn for lead generation can seem like a straight forward process, one needs to invest time and share quality content.  In this episode, I talk to Michal, the founder of MichalEisikowitz.com, a micro agency that helps SaaS + B2B brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, a foundational mini-university for beginning copywriters that has trained 86 copywriters to date. Michal shares her thought on how business owners can leverage linked in to generate warm leads. In a nutshell, we discuss: -Who LinkedIn is for and who it's not -The kind of content that gets you the most organic reach - The 4 H’s that must be optimized if you’re getting started on LinkedIn now: Headshot, Header, Headline and Hook and so much more! **UPDATED - Learn more about my Sustainable Visibility Incubator Program by click here >>>** For all the links we mentioned in this episode to connect with Michal, head to: http://www.maikeetsang.com/066