S4E12: "Internal rebranding" to shift culture, with Dan Fiehn
May 11, 2021
"I'm a quite simple technologist. Those passion, inquisitive, empowering, they're the tenants that I kind of live by."
Dan Fiehn (Global COO of Markerstudy) talks with Xquadrant's Founder Richard Medcalf.
We are continuing our season on "CEO Success Formulae", where highly impactful CEOs - and in this case, a leading COO - share what’s driven their success to date - and explore what it will take to reach the next level.
In this conversation, you’ll learn:
- Why Dan rebranded an internal IT function - and how this led to dramatic culture change
- The elements to include in your own internal transformation initiative
- The 2 things that need to scale as you grow your business (and the one that gets overlooked!)
- Why the shift from control to influence represents a new level of leadership
Resources/sources mentioned:
- Dan Fiehn's LinkedIn
- Dan Fiehn's Twitter
- Marketstudy Insurance
- The Impact Multiplier CEO Podcast home page
Remember to download your copy of The CXO's Checklist for Challenging Times!
For full show notes, head to https://xquadrant.com/season4episode12