Modern and focused commercial strategy — what does it look like?

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Lori Kiel, Chief Commercial Officer of The Kessler Collection, break down the history of commercial strategy and how it’s traditionally been approached within hospitality. Kiel explains several ways technology acts as a vehicle to advance commercial initiatives while helping teams commit to one goal as compsets change. Tune in for inspiration on how to improve your commercial strategy and make it easy for guests to choose your hotel over any other. From driving traffic to your website to narrowing down guest segments — every team is part of a “commercial-first” mission.

In this episode of Hotel Moment, host Karen Stephens is joined by Lori Kiel, Chief Commercial Officer at Kessler Collection and Commercial Thought Leader at Lori Kiel Productions.

Join them as they:

Explore Lori’s passion for commercial strategy
Delve into Lori’s approach to commercial strategy
Highlight the power of a commercial-first mindset for hospitality

Lori Kiel, based in Orlando, Florida, has over thirty years of experience in the hospitality industry, across Turnberry and Associates, Lodgian, and the Kessler Collection. As the Chief Commercial Officer at Kessler, she oversees sales, revenue, and marketing and the topline strategies for the company.

Mentioned in the episode

https://www.adamenfroy.com/
https://lorikiel.com/

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Hotel Moment Podcast is handcrafted by our friends over at: fame.so

Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.

Check out the three most downloaded episodes: