Mind The Innovation
E48, Why Strategic Product Management (SPM) is Important.
September 27, 2022
Product managers often get blamed for failing products. But the truth is, most product failures happen because the product manager didn't do enough research before making decisions. In order to make sure your product succeeds, you must first understand the customer. This means understanding what customers really want from your product and why. Once you've done that, you can begin designing a solution that will satisfy these needs. This is where strategic product management comes in. Strategic product management is the art of knowing what the customer wants before you build anything. It's the difference between building something great and just another mediocre product. In this episode, we have guest Steve Johnson, Chief Product Office at Product Growth Leaders. Key Takeaways: - Your goalie should never be your top scorer in soccer. - Don't love your product, love the customer's problem and make the product do what they want. - The goal of product management is for us to know our customers so well that we build a product that sells itself. You can reach Steve on LinkedIn: https://www.linkedin.com/in/sjohnson717/ or twitter: https://twitter.com/sjohnson717 For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening!
Product managers often get blamed for failing products. But the truth is, most product failures happen because the product manager didn't do enough research before making decisions.
In order to make sure your product succeeds, you must first understand the customer. This means understanding what customers really want from your product and why. Once you've done that, you can begin designing a solution that will satisfy these needs.
This is where strategic product management comes in. Strategic product management is the art of knowing what the customer wants before you build anything. It's the difference between building something great and just another mediocre product.

In this episode, we have guest Steve Johnson, Chief Product Office at Product Growth Leaders.

Key Takeaways:

Steve talks about how many organizations don't have a clearly established scope of product management strategic plans because they haven't taken the time to define them. Most organizations focus on tactical execution rather than strategic planning. He also talks about the importance that product management is about being the expert on what and who not the how. He also emphasizes that a product manager's job is not to come up with a big idea, it's to understand the problems in the market, to understand the markets and the competitive landscape, and do the research to identify a problem that's worth solving and then work with a technical team to solve it.

"Everybody has a role to play. And unfortunately, product managers seem to be trying to play all positions instead of playing their own" Steve Johnson

Strategic product management is critical to any company's long term growth and success. Without it, companies will never have the ability to plan their future effectively. Product managers must understand the entire value chain from conception through launch and beyond. They must also work closely with marketing teams and sales groups to ensure that products meet customer needs and expectations. Strategic product management requires a deep understanding of customers' needs, competitors' strategies, and industry trends. It takes years of training and practice before a product manager becomes truly effective. But once you master the art of strategic product management, you'll find that it's well worth the effort.

You can reach Steve on LinkedIn:
https://www.linkedin.com/in/sjohnson717/

or twitter:
https://twitter.com/sjohnson717

For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.

You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com

Thanks for listening!

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