Adulthood: Revisited
Episode 80: Get More Customers From Your Content Marketing With THIS Keyword Strategy
November 24, 2020
A:R Nation! What's the good word?! I hope that you are doing well! At the time I'm recording and releasing this. episode, it's Thanksgiving Time 2020. What a year it's been, challenging all of us in ways many of us had never thought we'd be challenged. I know for my own life, and maybe you feel the same way, I have so much to be thankful for, and I look forward that focused time of gratitude. With the holiday season here, that means it's also time to plan out marketing and message for the future. If you're someone that does any kind of content marketing, listen up! I'm sure you've heard by now how important keyword research is to your website and your content! For sure, it's important. There is a really important nuance, though, that I've been diving into lately. That is search-intent-based keyword research. "What are you talking about, Rich?" There's one thing to create a piece of content around a keyword that's relevant to your site. Let's say you are selling red shoes, so you create content around the keyword 'red shoes' To search engines, that could be related to "how to recycle red shoes" or "why red shoes are bad for parties." As you can see, these queries don't really translate to buying intent. For businesses, we want to know what our potential clients and customers are searching for when they're looking to buy red shoes - and that nuance makes a huge difference. I would create content around a keyword, and there is always a spike in traffic to my website, but not necessarily in new clients. In recent weeks, though, I've shifted to search-intent-based keywords, and the results are dramatic! Not only do I see an increase in traffic to my website, but more importantly, I get more phone calls about working with me. This, for me, is the metric that matters. Before you put out that next piece of content, try to build it around a customer's search-intent, particularly buying intent. I've been using a great tool, FRASE.IO, that gives me phrases that potential customers and clients use when looking for a product or service. For example, I wanted to create a post around "types of bankruptcies." After using frase.io, I realized that the search people use to get to that info is "What are the different types of bankruptcies I can file?" That question then became the keyword for my content. Ask them what they want, then give them what they asked for. This is the Adulthood:Revisited Podcast. Click here if you would like to learn more about Frase.IO

A:R Nation! What's the good word?!

I hope that you are doing well!

At the time I'm recording and releasing this. episode, it's Thanksgiving Time 2020.

What a year it's been, challenging all of us in ways many of us had never thought we'd be challenged.

I know for my own life, and maybe you feel the same way, I have so much to be thankful for, and I look forward that focused time of gratitude.

With the holiday season here, that means it's also time to plan out marketing and message for the future.

If you're someone that does any kind of content marketing, listen up!

I'm sure you've heard by now how important keyword research is to your website and your content!

For sure, it's important. There is a really important nuance, though, that I've been diving into lately.

That is search-intent-based keyword research.

"What are you talking about, Rich?"

There's one thing to create a piece of content around a keyword that's relevant to your site.

Let's say you are selling red shoes, so you create content around the keyword 'red shoes'

To search engines, that could be related to "how to recycle red shoes" or "why red shoes are bad for parties."

As you can see, these queries don't really translate to buying intent.

For businesses, we want to know what our potential clients and customers are searching for when they're looking to buy red shoes - and that nuance makes a huge difference.

I would create content around a keyword, and there is always a spike in traffic to my website, but not necessarily in new clients.

In recent weeks, though, I've shifted to search-intent-based keywords, and the results are dramatic!

Not only do I see an increase in traffic to my website, but more importantly, I get more phone calls about working with me.

This, for me, is the metric that matters.

Before you put out that next piece of content, try to build it around a customer's search-intent, particularly buying intent.

I've been using a great tool, FRASE.IO, that gives me phrases that potential customers and clients use when looking for a product or service.

For example, I wanted to create a post around "types of bankruptcies." After using frase.io, I realized that the search people use to get to that info is "What are the different types of bankruptcies I can file?"

That question then became the keyword for my content.

Ask them what they want, then give them what they asked for. This is the Adulthood:Revisited Podcast.

Click here if you would like to learn more about Frase.IO