Episode 017: Hope Marketing
December 11, 2020
It is a plan for failure if your marketing plan consists of throwing a bunch of stuff at the wall and hoping something sticks. Hope Marketing never works. You need a real marketing plan.
In This Episode:
- The dangers of Hope Marketing
- Why billboards are awful advertising
- The people on the cliff method
- The importance of testing
- Making your solid marketing plan
Resources:
Copywriting Secrets Book - This is where I learned the Person on the Cliff method, as well as a ton of other awesome marketing and sales copy writing strategies.
One Funnel Away Challenge - A great place to learn about sales funnels, marketing, making offers, and finding out where your target market likes to hang out and how to drop your message in front of them.
Show notes: https://mastersalesfunnels.com/017/
One Funnel Away Challenge - A great place to learn about sales funnels, marketing, making offers, and finding out where your target market likes to hang out and how to drop your message in front of them.
Show notes: https://mastersalesfunnels.com/017/