Get Real About Business Podcast
#43: How to Win at Facebook Ads
January 22, 2019
I'm going to show you what's working with advertising on Facebook right now and how to get the most from your campaigns. You're also going to learn how social media strategist Janet E Johnson approaches split testing so you can drive down the cost of your ads.

It's fair to say that while Facebook Ads are among the best marketing opportunities available in modern day marketing, they can also be a little overwhelming when you're trying to get to grips with them.

Sure, you might have boosted the odd post, but how do you get serious (I mean, really serious) about using Facebook ads for your business?

In fairness to Facebook, they've done a pretty good job of making the process easier. After all, they want you to buy marketing space. They want you to use their platform.

The trouble is that there is so much choice. There are different campaign goals. You have ad sets and the ads themselves to contend with. Then there's all this split testing to do. Have you heard about that?

Well, I've been fascinated with Facebook ads for a long time now. We talked about Facebook ads back in episode 23 with Sam Bailey, but I wanted to take a deeper dive.

That's where Janet E Johnson comes in. Janet is a social media strategist in Michigan, USA. I stumbled across her in a podcasting community I belong to and quickly realised she'd have a lot to say on the matter.

In my interview with Janet, we take a look at what's going on with Facebook advertising right now and how to get the best results. We discuss Cambridge Analytica, Instagram (also owned by Facebook) and why Facebook ads are such a great opportunity right now.

In addition to getting the lowdown on what's happening with Facebook ads we also get into the strategy.

I ask Janet which ads are performing well right now and even get her to walk me through her process for split testing ads so you can use the data you gather along the way to continually fine-tune your ads and drive down your cost per click.

After this episode, you'll have a better understanding of what's working with Facebook (and Instagram) ads right now. Most importantly, you'll be more confident when placing ads because you'll have a strategy for what to test and in which order; which ultimately means it's just a matter of testing and time until you hit on the winning formula for ultimate PPC success.

For all the links mentioned in this episode or to join my mailing list visit my show notes page at

Are you ready to start making Facebooks ads work for your business?

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