There are 5 types of data to research to Find Ideal User Avatar while Web Content Writing: Demographics: Statistical data of the users you are serving to. Age, gender, family size, income, religion, etc. Psychographics: What psyche they have? Introvert, extrovert, status seekers, perfectionists, minimalists, etc. Technographics: Their tech preferences. Apple fanboys, Android fanboys, Shutterbugs, apps they use, etc. Geographics: Where they are living in? The region, state, city, and country. Behaviors: Their online/offline behaviors. Added to cart, bought a product, read an article, browsing a product. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app