Within thus episode Eny emphasises that not only having a good amount of connections is crucial, but how to deal with these connections to turn them in to customers, therefore getting the maximum value from them. In order to do this, you need to contact these connections and come across a certain way that will hopefully turn connections in to customers. Eny explores certain ways to get the maximum value from your LinkedIn connections, one of these ways that are explored in the podcast include: being brave and not afraid to sell yourself and your service. However you must make sure you come across in a manner that is not like you are spamming, or else you will lose customers. This and other methods are explored in this podcast.