This is the chapter of the book that started it all - my rant on why the "Just ship it" mentality had destroyed my own industry. It went on to spark the idea that some creatives are better than others - and the search for WHY they were different started. In this episode I'm reading a chapter from "Secret Weapon: Attract the best clients, charge what you're worth and fall in love with your work again." Full show notes at http://wellpaidcreative.com/18