The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates
July 6, 2022
In this episode of Pharma Launch Secrets, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. He discusses the biggest changes facing pharma companies launching products in the US pre-COVID and post-COVID. They delved into the concept of "blockbuster products" and how this concept is growing obsolete. He also talks about how Pharmacy Benefit Managers (PBMs) play a crucial role in determining how to negotiate contracts with Pharma companies.
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In this episode, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates.
They cover:
They cover:
- How are micro launches changing the pharmaceutical industry?
- How are healthcare professionals (HCPs) benefiting from on-demand educational content?
- What challenges does the pharma industry face in implementing a data strategy?
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Indraneel Mukherjee: https://www.linkedin.com/in/indraneel-mukherjee-b6402620
- ZS Associates Website: https://www.zs.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster with Naomi Fried, CEO, and Founder of PharmStars.
- Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future with Peter Marchesini, Senior Vice President at Indegene.
- Omnichannel and Medical Affairs: What’s the Future? with Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.
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