In this episode, we have Tracy Raftl from Tracy Raftl - Brands | Websites | Copy. We have a conversation about zebras and LinkedIn. As well as her journey from starting an online business in 2011, as a course creator teaching about acne. It was a highly successful brand & business buuuut Google screwed her over and she was ready for a change, a common theme for Tracy. In 2018 she decided to pivot to brand & web design & had a rude awakening - working with clients & managing projects was a whole different beast. She struggled hard with how to make it profitable without working 23892 a week. These are just some of the hard lessons she learned: >Don't try to hire employees to save you time before your business foundations are ready for it.. trying to scale before you're ready is a recipe for disaster >"Passive income" aka ditching your clients and creating a course won't fix your business either (this is coming from a formerly successful course creator) > If you want to generate more money & free up your time, getting more clients (or bigger projects) isn't the answer Here's what worked for me and what she does advocate for: > Raising your prices so you can free up your time by taking on fewer clients. > Pruning and streamlining your services so they take less time to deliver while keeping the value for the client high. > And the bonus is that higher-paying clients are usually less of a pain in the ass and waste less of your time What Tracy does now, helps service-based entrepreneurs up-level the credibility of their brand & online presence so people will happily pay them higher prices without questioning their value! Tracy Raftl shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better