The beauty of Instagram is that the platform is not reserved for any particular type of rand. Although it's billion user mark is just around the corner, the masses are still hopping on the bandwagon. This makes it the best time to build your Instagram presence, even if it means doing it from scratch.  What's the secret to building an authentic presence, you ask. This is why I invited Jess Jacobsen to geek on all things Instagram! Jess is a Social Media Strategist who helps entrepreneurs create a kick-ass social media strategy that builds an audience of lifetime clients! She believes that every entrepreneur has a message that can change lives, and people are sitting waiting for you to get your business out there in a bigger way to help them through social media.  In this episode we discuss: - How to identify your ideal client - Why Instagram and the types of leads on there - How to turn cold leads into super-hot leads on Instagram - How to identify the best content to post - Reasons why people don’t buy from you and so much more! ****UPDATED - Learn more about my Sustainable Visibility Incubator Program by click here >>>****** For all the links we mentioned in this episode to connect with Jess, head to: http://www.maikeetsang.com/067