Privacy-First Ecommerce Personalisation through Splashup
September 20, 2022
Splashup CEO and Founder Nathalie Rafeh joined me at the Startups' Roundtable to discuss how they are helping retailers grow while handling customer data and privacy, which consumers expect and regulators demand.
Personalisation, data privacy, and creating a space in retail ecommerce for your startup are a few of the topics I got to discuss with Nathalie.
Having Splashup CEO and Founder Nathalie Rafeh join me at the Startups' Roundtable allowed us to discuss the importance of their innovation for retailers and their customers.
As consumers, we understand the benefits of ecommerce personalisation, which can also come with its challenges, namely data privacy.
Splashup focuses on helping retailers find the right balance between collecting and using data to improve the customer experience and respecting their customer's privacy rights.
The Splashup story is compelling and timely.
I hope you can join us.