Unicorn Businesses Are Great, But Zebras Are the Best with Laricea Roman, Head of Marketing and Head of Digital for Dorothy Perkins, Burton, and Wallis brands at Boohoo Group
May 31, 2023
In this episode of The eCommerce Customer Experience Podcast, Laricea Roman, Head of Marketing and Head of Digital for Dorothy Perkins, Burton, and Wallis brands at Boohoo Group, joins Chris Kellner of DigitalGenius to unveil the power of organic growth for brands, how AI can enhance personalised experiences in eCommerce, and why businesses should prioritise the zebra versus unicorn business model.
In this episode of The eCommerce Customer Experience Podcast, Laricea Roman, Head of Marketing and Head of Digital for Dorothy Perkins, Burton, and Wallis brands at Boohoo Group, joins Chris Kellner of DigitalGenius to unveil the power of organic growth for brands, how AI can enhance personalised experiences in eCommerce, and why businesses should prioritise the zebra versus unicorn business model.
Laricea Roman is a brand specialist with a demonstrated history of growing global businesses even in challenging environments. She has worked for several Fortune 100 companies, helping them grow and transform their brands.
Before Boohoo, Laricea was the Author and Head of Marketing at Entain, Head Of Digital Media at The Specialist Works, Digital Account Director of Maxus, and Global Digital Account Manager of Havas. Laricea has recently released the book ‘A Brand's Purpose...Less Unicorn, More Zebra?’
If you want to learn more about eCommerce hacks and insights, check out the key takeaways from this episode or the transcript below.
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