How to Use Personalized On-Demand Video to Engage HCPs, Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event
June 8, 2022
Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now?
Pharma businesses need to discover new approaches of promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event.
The conventional sales channels utilized by pharma are vanishing. The question that remains... what are they going to do now?
Pharma needs to discover new approaches of promoting drugs and appealing to physicians, and in the long run aim to create a brand-new channel through which they will be able to influence them, says Bozidar Jovicevic, CEO at Evermed.
In this interview Jovicevic outlines the four key issues plaguing pharma in this space and presents the solutions:
Key Takeaways:
Issues:
- Holding HCP attention
- Uninspired content
- Inexperience
- Outdated processes
Solutions:
- Build rapport
- Rethink innovation
- Centralize digital content
- Aggregate what’s already out there
If you want to learn more about the power that personalized on-demand video content has to engage and educate HCPs at scale on product launches, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
Subscribe here:
- Google Podcasts: https://bit.ly/3PUds6T
- Apple: https://apple.co/3micGmF
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with Bodizar Jovicevic here:
👉 LinkedIn: https://www.linkedin.com/in/bjovicevic
👉 Website: https://evermedtv.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Previous guests include: Trevor Landry of Syneos Health, Indraneel Mukherjee of ZS Associates, Meg Heim of Heim Global Consulting, Scott Snyder of EVERSANA, Andrew Willmer of Symbiotix, Bharti Rai of CVS, Brendan Gallagher of Publicis Health and Matthew Goodman of LUCENT Biopharma.
Check out our three most downloaded episodes:
Check out our three most downloaded episodes:
- US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health
- The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates
- Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting
Pharma Launch Secrets is handcrafted by our friends over at: fame.so