Product Thinking
Episode 142: Mastering Data-Driven Product Management with Bethany Lyons, Chief Product Officer at KAWA Analytics
October 25, 2023
In this episode of Product Thinking, Bethany Lyons, Chief Product Officer at KAWA Analytics, joins Melissa Perri to unveil the role of a data-driven product manager in early-stage startups. They explore the world of operational intelligence, the importance of identifying high-demand customers, and the balance between pioneering and optimization in startups. Bethany also touches on the crucial aspects of seamless onboarding during early-stage product development and highlights the significance of choosing the right customers when scaling.
In this episode of Product Thinking, Bethany Lyons, Chief Product Officer at KAWA Analytics, joins Melissa Perri to unveil the role of a data-driven product manager in early-stage startups. They explore the world of operational intelligence, the importance of identifying high-demand customers, and the balance between pioneering and optimization in startups. Bethany also touches on the crucial aspects of seamless onboarding during early-stage product development and highlights the significance of choosing the right customers when scaling.

Bethany has vast expertise in product and data analytics, having served in key roles across organizations of various scales. She formerly held the title of Director of Product Management of Analytics at Mews and was the Senior Product Manager of Data Modelling and Calculations at Salesforce. Her mastery was globally recognized in 2014 when Tableau Software honored her as the Worldwide Product Consultant of the Year.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts; instructions on how to do this are here.


You’ll hear them talk about:


Episode Resources:


If you enjoyed this episode, please visit:



Product Thinking is handcrafted by our friends over at: fame.so