The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux
June 16, 2022
Nielsen research estimates 85% of new CPG product launches fail within a year of launch. To avoid this, businesses need to ensure every innovation is grounded in insights. By doing so, and positioning insights as a strategic function rather than a service function, organizations can achieve long-term and sustainable growth.
In this episode of The Consumer Insights Podcast, Thor is joined by Edwin Taborda, Global Head of Insights at Electrolux.
Nielsen research estimates 85% of new CPG product launches fail within a year of launch. To avoid this, businesses need to ensure every innovation is grounded in insights. By doing so, and positioning insights as a strategic function rather than a service function, organizations can achieve long-term and sustainable growth.
In this episode of The Consumer Insights Podcast, Thor is joined by Edwin Taborda, Global Head of Insights at Electrolux.
Connect with Edwin here:
In this episode of The Consumer Insights Podcast, Thor is joined by Edwin Taborda, Global Head of Insights at Electrolux.
Connect with Edwin here:
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Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
- The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux
- Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting
- From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn