The Impact Multiplier CEO
S13E35: Restructuring Businesses with Purpose, with Andy Morris (Cirencester Friendly Society)
February 29, 2024
What do you do when you find your growth-oriented role has become one of selling off the business, just three days into your role? And what happens when you reach the pinnacle of the functional ladder - CFO for example? And... how do you steer a 130+-year-old business into new growth areas whilst taking the team with you?
We're continuing our season on "Business as a force for good", Richard speaks with Andy Morris, CEO of Cirencester Friendly Society.

In this conversation, you’ll learn:

The do's and don'ts of selling and closing businesses, are based on Andy's experience with RBS in the MEA region.
How Andy got independent and headstrong CEOs to coalesce and deliver on a vision none of them originally wanted.
How Andy navigated the transition from large investment bank to small mutual business, and what clenched the CEO role for him.
The challenges of taking a 130+ year old business into new growth areas – and how to make sure that winning people over to the vision isn't one of them

Resources/sources mentioned:

The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/


For full show notes, head to https://xquadrant.com/andy-morris 

Timestamps: 

00:00 Intro
05:08 Business divestment
09:16 Navigating strategic changes
20:03 Finding satisfaction in smaller organization
23:26 Program for CEO coaching and leadership development.
25:47 Prepare, collaborate, show expertise in non-finance areas.
31:07 Excited about growth, retirement from finance role.
35:33 Promoting mutual insurance for growth and impact.
38:51 Maximizing efficiency, competing with big insurers, adopting technology.
44:11 Transition from CFO to CEO through reinvention.