Mirasee CEO Danny Iny details the massive impact that guaranteeing results can have on sales, program quality, and the strength of your team. Discover a nuanced approach to crafting meaningful guarantees that increase trust and confidence in your buyers.
Hosts Linda Claire Puig and Ari Iny talk with Danny about the massive impact that guaranteeing results can have on sales, on the quality of your programs, and on the strength of your team.
During the episode, you’ll discover:
How to deliver things that nobody else in your industry can, with something you put in your guarantees
Why Danny doesn’t believe in the standard “30-day, money-back guarantee”—and the powerful alternatives he recommends
What to do if you can’t find a guarantee you’re comfortable offering (this simple approach also delivers tons of value to your buyers)
The direct causal relationship fostered by guarantees between program quality, team quality and income generation
And much more.
“Sales are fundamentally about trust, and being willing to put my money where my mouth is gives people confidence.” —Danny Iny
Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Teach Your Gift, Leveraged Learning and Teach and Grow Rich, among others. He is the host of the Course Lab podcast and is also the creator of the acclaimed Hybrid Course University training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.
Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, trainer and advisor to many of the top leaders in our industry.
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