You are creative. You are an innovator if you choose to be. You have everything you need, you don't need any other special training. Today's guest, Hall of Fame speaker and innovation expert Bill Stainton talks to us about how we all can find new and interesting dots, then how we can connect those dots to inspire innovation. He breaks this process for turning creativity into money down into three key steps: 1. Lights! This is the ideation stage. It's about coming up with lots and lots of ideas (light bulbs) — and THAT'S IT! Bill's techniques will have you and your team coming up with dozens of killer ideas. 2. Camera! This is the process of evaluation. During this stage, you and your team will focus (like a camera) on the highest value ideas from the dozens you've generated. You'll narrow them down to no more than 3 (preferably 1) that you'll take to the next stage. 3. Action! This is implementation, where the rubber hits the road. You and your team have generated dozens of ideas, and focused in on the very few (or one) that will move the needle. Now it's time to formulate a game plan for bringing it into reality. On today's episode, Bill guides us through the important ideation stage, and gives us great ideas on how we can inspire our own creativity. Then he shows us how to turn that creativity into innovation, because, as Bill says, "Creativity on its own is worthless. It's important, but worthless because there's no value in ideas." They key here is to take those, winnow them down to the select few good ones, and implementing them. I'm sure you'll get a lot out of this episode, I really enjoyed my conversation with Bill and I'm sure you will too! Get all links, resources and show notes at https://makeyourmarketingpodcast.com