Our guest today has mastered a skill most business owners wish they could grasp - audience building. Noah Katz would describe himself as someone who refused to grow up and played with a lot of legos and video games. Along the way, he started a particularly unique hardware company. Now he has built a direct audience of over 250,000 followers who love his rejection of corporate "same-ness". Today, he wants to share with you how his willingness to be relentlessly authentic has enabled him to build a relational audience that drives his passion - and his business.