Do you create content for you or for others?
The Six Percent Entrepreneur
Do you create content for you or for others?
March 8, 2021
In this episode we discuss the importance of remembering who the audience is when creating any type of content.
I recently posted a controversial Facebook video post, and I'll go into that. Maybe in a different episode. It's really juicy, so it'll be the next episode, so be sure to check that out. But in the comment section, I have this one person who writes novels and I really don't have time to read these novels. And I don't think most people have time to read these novels either. And as a writer, especially when you're first starting out, you're looking for your voice. 

I think there's a tendency to start word vomiting and overwhelming people with how much you have to say about something. But that form of communication all does is it's really just to show how smart you are. That's the only reason why people word vomit. And I think amateur writers, when they are feeling insecure and they're not exactly sure of their voice and how to be brief and keep it to ST they just word vomit you, and they expect you to read all this stuff, and they put everything out there like, Hey, look how smart I am and really the people that are truly, truly intelligent, they think about the audience that they're writing to. They value the other person's time because they know that when they're writing, this isn't writing for themselves. This is writing for other people. 

So even when I'm making these podcasts, this isn't for me. This is for you. So I try to keep them as short as possible. And there's really no fluff. I go straight into my storytelling and give my spiel and try to be straight to the point because I value your time and I'm not here to try to make myself sound smart. I'm here to actually communicate this information that I have in my head, and the best way that I feel as possible of actually doing that is by being briefed and being as distinct as possible. 

So when you are writing and you're creating any type of content, you first have to think about who the audience is and make sure you're writing for the audience. Make sure you're actually writing to communicate and show some kind of benefit that the audience will get from whatever you're saying. Don't just right to make yourself self sound smart or just to put content out there, Um, when you're putting out content when you're writing when you're making any comments, you know, if you really want other people to get value out of it, then you have to value their time. 

And it's The onus is on you to make sure that you have that clarity and you could be brief. And you can put your message out there in a way that other people will understand. I'm not. I'm not. You know the best at doing this. This is a learning process. I'm learning something every single day. I might go ramble on and on like I actually feel like I'm doing now. But I was real myself. Back in. I think about you, the audience listening to this, and what you would actually value. So next time you're thinking about writing content, think about who you're writing for, how they will benefit, and how you can frame it in a way that they can actually understand the message that you are trying to convey instead of just word vomiting, to show people how much of an expert, or how much how smart you are. Because really, that's not what other people see. Other people don't say, Oh my God, that person is so smart, he wrote out an entire novel. People actually see that as insecurity. They see that, Oh, this person is trying to make themselves sound smart. And ain't nobody got time to read all that. I'll see you guys in the next episode where I talk about the video, so see as the next episode. 

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