Solopreneur Coach: Vanessa Zamy
Safety Consultant with Sheldon Primus
Solopreneur Coach: Vanessa Zamy
March 8, 2021
In this episode, Sheldon speaks with solopreneur success coach Vanessa Zamy. She goes over values that she sees for success and key things that hinder growth. They also discuss mindset issues for the entrepreneur.
Keywords: solopreneur, Safety Consultant, Sheldon Primus, Vanessa Zamy, mindset, focus, drive, entrepreneurship, entrepreneur, business coach, speaking, engagement, self-sabotage, executive coaching, safety FM, EHS, Safety and Health, Business Accelerator, Facebook, social media, promotion, consistency, goal setting, coaching, planning, marketing 

[00:00:02] spk_1: this

[00:00:03] spk_0: episode is powered by Safety FM.

[00:00:07] spk_1: Welcome to the safety consultant podcast. I am your host. Sheldon Promise. This is the podcast where I teach you the business of being a safety consultant. This week we're going to talk to Vanessa Sammy. She's the author of a book called Finish. The Solo Preneurs Guide to Getting Stuff Done. So what she does is she gets people who are just thinking about their 9 to 5, and they know they're restless. They want to get out of it. And she actually takes them through the process of getting out of their jobs and getting them into Solo preneurs ship. And she does that through, basically coaching them along and helping them with the business acceleration program. So Vanessa and I, we actually talk about some of the things that she finds as success factors for some of her students that, you know, they get this thing we know they get this thing, and this is how I know that they get this thing. And then also some of the excuses that she's also seen throughout her time. Uh, so we had a good time chatting it up and and talking and really just getting that idea because, you know, that's what I do, right with all of you that want to become safety consultants. I'm helping you get out of the mindset of you know, I am the safety officer into I am a sales consultant, and I'm selling me in my safety consulting business. So we go through a few of those things and just really start talking about it and some of the success act factors that she's had. So you guys going to get a good conversation here? I really want you to have an open mind so that, you know, we're not specifically talking about safety and health in this one. This one is going to get you thinking more of your business, how to get your and your mindset right so that you're ready for the next step. So I really was happy that Vanessa is here to help me along, and, you know, uh, just give you guys I'm really good key, uh, thoughts and then also principles to follow. So just stay tuned and we're going to get into the interview with Vanessa. So have a good rest of the day, because after this. I'm going to go. No tip of the week, like I told you so. Everyone after you listen, go get him. Good. Yes.

[00:02:48] spk_0: So hello, everyone so excited to be here with your Sheldon on Safety consultant Podcast show. So I am Vanessa. Sammy and I, Coach, consult and advise 90 fibers on how to build their profit producing purpose driven business even with the demanding day job. And I do that by especially fixing your hustle and working on efficient and effective ways for you to get your business going and moving forward, which will probably get to later today

[00:03:12] spk_1: or yeah, So I like the fixing your hustle. Is that fixing? Meaning someone has a hustle already Or is it creating or fixing their hustle?

[00:03:22] spk_0: It's fixing their hustle. So I specialized in working people who have already launched. You've already lost your business. Quote unquote. When I say launch your business, you made an announcement to people. Maybe even just a couple of friends and family members. Maybe. Maybe you did a whole blast on social media, but you've you've launched right? And now, as it's happening in a lot of times at this stage, you know the struggle comes in because what happens is that at first when you launch you, probably maybe you were seeing people's newsfeed. Maybe we were looking at all the articles six steps to a million six figures in five days. So you're like, Yeah, I'm gonna launch time to get these six figures they one and then you realize that's not what happens, right? And so then you're like chasing around like a dog chasing your tail and you're trying to figure out what's happening. You're struggling here for one. Also, you have a day job on top of it, right? And I also work with a lot of mom preneurs where they also have kids as well, too. And so you got all these different heights that you're wearing in the business where you're the CFO, the CMO, the CEO, the CEO, all that jazz. But you also have stuff going on in your regular life, right that the business just came on into there, and now you can navigate being an employee or manager of other people or navigating being a mother or father or whatever it may be, and it's just it just becomes overwhelming, especially when you're doing it right. And so yes, fixing your hustle

[00:04:40] spk_1: Does that mean that you help people re evaluate their expectations?

[00:04:45] spk_0: Some, Some of it is that I do a lot less of that in terms of revising expectations. I don't want you to. I feel like any goals like great Ryan bait. But essentially it. If we are going to do any reevaluation of expectations I do with my clients, it's more so a okay. You want the 50 sales. This is what you have to do to do it or you don't want to do it. You're not getting 50 sales, right? And so it was one client where she's like, Oh, I want 50 sales by like, may and it's like February and I'm like, Okay, cool. So let's go through. How do we get this done? While she's like a mother, she's a mother of three kids, all the virtual homeschooling, Um, but and so she also manages the household, all that stuff, And so she's a single mother. Until then, you have, you know. Okay, great. So this is what you find. We find 18 hours in her week where she can like work on her business and also still get six hours of sleep. Right? So we did all that, and then it's like, Okay, it's 18 hours. What do you do to optimize your business? Right? And so then working with her in terms of optimizing her business. Okay, that's what you gotta do. This is marketing, and also right. Okay. Cool. Then she goes into us and, like, you know, starts to act on it. But what? I find a lot of what I do Also, Sheldon, there's a lot of accountability to something people on track of what they're doing. And a lot of that is, you know, she goes through, she doesn't, and she's like, Oh, you know, like she realizes how much work it is to get the 50 sales in May, and she just wasn't ready for that, right? And so then she ended up, remember? We had another conversation at some point, and she was like, Oh, well, you know what? You know what? Okay. I think I've decided Even if I just get, like, one sale a week, I'm really happy with that, right? And so she she expectations

[00:06:17] spk_1: he switched it up on you. then,

[00:06:19] spk_0: yes, he twisted up on me. But especially at the end of the day, it's, you know, like you can get the 50 sales by May you like, but this is what you have to do it. You ready to do that? You're not ready to do that? Okay, Cool. Then I don't know what you're expecting, right? And that's because the people end up realizing where they end up tapering their own expectations. Right? Or they actually meet their expectations. Right where, like one client to another client where she's also she's a mother of twins, um, and devoted wife. And she also wants a full time job as a project manager for a healthcare company. And for her, it was like, you know, she was at the point where she I was like, Oh, my God, I can't do this business. I'm shutting it down And then, you know, 2.5 months later, I was like, Oh, my God, Thank you, thank you. Thank thank you. And because she was willing to do the work and willing to be efficient in the houses that she operated her business and her business was already like that passive growth, and we were just able to leverage that and maximize that to get her to the place of where she's about to quit her job in a couple of weeks. And so then devote more time to the business. Which then, you know, this morning come from a family. So

[00:07:14] spk_1: yeah, that's great. Well, my my audiences, you know, they're they're the people who are saying Alright, I'm done with this safety job as being a safety officer, But I'm ready to get into the consultant because I feel that I could be my own boss and they're usually starting on their own first as to as to trying to decide how to structure their business. And that's usually how I come into, you know, get them thinking about that side. So I do see a lot of that struggle, sometimes with the mindset, and it seems to me that you're you're getting that as well with, uh, with people's mindset. But I like that you're you're you're helping people that not only did they say that they're gonna do a business, but they've done some action to it. So it's even if it's a poster or announcing it to the universe. They did something to, uh, to actually get it. And then from there you help them say, All right, here's your Here's your dream. Let's turn this dream into a strategic plan. Is that how

[00:08:18] spk_0: you're

[00:08:19] spk_1: doing it

[00:08:20] spk_0: exactly? Yeah, just turn it into a strategic plan and then let's implement on that plan. And so that's what I help clients to turn into a strategic plan and then help them in an implementation process. When it comes to accountability when it comes to like the actual, you know, like I'll be on call with my client and I literally like screen share, um, and then be like, Okay, so this is your email sequence that, like they're going through their system with them or essentially. Like I have one client where, like she she's a baby boomer and, like the technology is very challenging for her. So we just went through the screen share and I work with her, like on Facebook. You can do X y Z. That's what you can do and all that stuff. And so I've been going to that level of detail. Sometimes I'll tell my clients able to they send me the copy. I'll review it for them. All that jazz, but yeah, but in terms of the reason why focus on the population people have already started, started and made. That announcement is because I also don't have a community of over 1000 ambitious purpose of solar preneurs in that community are also people who are in the idea face, so to speak, right in the stage of before you've already launched. And the reason why I don't emphasize And like, I actually work with them. But they can't work with me. Why? Because they're not comfortable. Why? Because they're still in the mindset of I can do with my stuff. I know what I'm doing. Dana. Um, you know, YouTube university told me this Google told me that, like this person, I'm here and tells me this. This person here in Tel mond tells me that, um, you know, like they're still in that mindset of I'm just gathering information and learning, right? And so, in their mind, paying 12 50 a month is gathering information and learning. Uh, it's like what, Like no. Right. And so I have a clear explicit thing. I'm like this is not for like, my accelerator and my services are not for people who think that they know it. All right, This is not for you. If you're in the space where you're like, Oh, you're just not ready to learn you're not ready to, you know you're ready. You just want to keep doing the trial and error making the mistakes, okay? Do you live your life when you're ready to be efficient and effective, you realize you don't have time to waste, And by all means, I'm right here.

[00:10:13] spk_1: Do you find it that that most of those people just inherently are looking for the easy button? And they think that, you know, me, being able to find whatever is out there in public source. I'm going to consume this information. And then I'm going to get the same results that I'm seeing on all the other social media or wherever they're there, getting the influences from and back in their mind. There's probably thinking, uh, there's the easy button I don't need to pay for for advance anything. I can actually just watch it on TV myself and implement whatever I learned there. And, uh and I'm good to go. Is that what you're you're feeling? Or Earth? You know, you've got 1000 data points are over 1000 data points now with clients. So but is that, uh, somewhat what you're seeing with those people that are in that stage?

[00:11:03] spk_0: It's not so much the easy button like that, seriously, that they're looking for something easy, something advanced. It's a mix. So on one end, you have the subset of people who they see the value they see like Oh, my gosh. Like I know, successful people have coaches and mentors, and I need to invest and want to be successful, right? They see that fact, but then they're not in that stage when it comes to mind set. They're not in that stage in their life. Actually did a video on this live on this yesterday, but I just I'm closing enrollment into my accelerator. What happened a few times a year. So, like, it was like the last day. And so essentially, you remember this impromptu live and it was just two questions, right? The people need to ask themselves one. Do you believe in your vision? Do you believe that what you're meant to make happen should be happening, right? Or it's going to happen. But then two, Are you ready for that? Right. Do you believe in the next level success this question one and then two. Are you ready for the next level of success? Because if those two things are true, then you are ready to invest in yourself, right? And take it to the next level. Because you know that this whole like you call the easy way. But essentially this whole, like using free resources, only gets you so far. You know, some people just get you anywhere. I guess you feel like mile one of the 26 mile marathon, right? And so And the thing is, what is happening is that you know you need and these people, like, you know, we do entrepreneurship. You know that. It's better if you have a sounding board of ideas. Some people, they're probably reaching out to their friends, like Okay, I think about this for my business, but I'm not certain. What do you think? Right. So they're probably reaching out to their friends. Maybe they're reaching out to, you know, their family members. But the thing is your friend and family murders. They're probably not doing a business. Alright. Chances are you're probably the only one with the business out here. So what your friends going to tell you? They don't tell you too expensive. They don't tell you this. I will tell you that. What do they know? What do they know? Right. So at some point in time, you realize that you're getting an expert and experienced advice. So then what happens? They listen to the podcast, and they're like, Okay, now I'm hearing from the experts. But here's the thing. Most of these people aren't out here talking to you. Such as what happens if you're taking the seven figure advice for your zero figure business, right? And, you know, they're talking to people who are their ideal clients who is not you in the stage of your zero figure business. Chances are right. Most likely and so ended up happening is that you're taking all this advice you're doing. You're doing free stuff, but you don't really know what's right for you and a big part of my salary. The big part of my coaching and with working with my clients, is that it is personalized. It is tailored, is customized because your life is different. Someone else's life, right? I'm not living Sheldon's life, right? I'm not living. You know, your life is different from someone else's like your life. Even maybe you both might be. To safety officers, you might both be to safety officers, but for different people, for different companies, for different states in different cities, um, in different neighborhoods, one is in the city was in the early environment. One has a family of five kids. One has no family. One is single, right, like your life is just different. And so what you're able to do in this life with the time, money and energy that you have, it's gonna be different from someone else who has a different set of time, money and energy, which that's mean that your strategic plan is going to be different. It also means that the implementation method is going to be different, right? You might have five hours a week. Other person may have 20 hours a week. Other person may have 40 hours a week, right, and that just just difference right? Which that means it's just a different level of resources in the way that you go about fixing your hustle. And so it's just a matter of when you're listening to these all these general stuff like, you know, everything is also the funny thing is that one article will tell you you need to do 10 instagram stories every single day. Another article you really will say you don't need to. You need to do one instagram story every single day. Who do you listen to? You ask your friend like a friend. Which one do you think I should do? Well, I love instagram stories. Let me do instagram stories. You don't think you should do 10 of them? What is your friend like? What you end up being this whole cycle of you're taking all the information. You don't know which one applies to you. So you're trying to do everything, but it's not working, and you're wondering why. But you can't ask why. Because you decided to invest in yourself to actually get the right answer. So, yeah,

[00:14:53] spk_1: it basically boils down to bad data in bad data out like if you were doing any kind of data analysis. So if you're asking the wrong questions to the wrong person. Then truly that becomes the answer you get becomes bad data in you. Take that as gospel truth. And now you're in a loop of wasting time, energy and resources. When you could ask the same question to the person that could give you the correct data. And now you, you, whatever the factor is X factor of 10 or five or whatever. The factor is the effort that you're doing because you're getting the answer that's going to give you good data in. So that's that seems to be That seems to be a theory that actually transcends data as far as input that you would see it numbers and goes into running a business.

[00:15:47] spk_0: It's like the difference between, like, the difference between a safety officer but someone asking a safety officer for you know, the regulations versus them, going to their friend around the corner like, Hey, what should I do with safety? Like just put a Band Aid on it like you know, it's different.

[00:16:03] spk_1: Brush it off like you got some fix. Put some Russian fix on the chest. You're good.

[00:16:09] spk_0: Yes, exactly. It's like going to the Web MD versus the actual doctor like honorable doctor like it's just different.

[00:16:16] spk_1: How do you get your your clients and those that are like in the the mindset, that man, I got to do this. I know that it takes time and you structure at the time as to what they need to do. But when they get to the brick walls, is there kind of a category that you kind of see for? For most people, I usually see imposter syndrome that after a while they feel like who am I is an authority to go tell someone else, and, um, and they get that stage or the other one. I get a lot is I know I need to do something. I just don't know how to go about it. And they get confused or overwhelmed by too much information. Usually is how the overwhelm starts, and then they just get stagnant there, just like I am stuck. Uh, so when you get those blocks from your clients, what do you what kind of things are you seeing that is as truly almost like a a repetitive thing that humans seem to go through? What would those things be?

[00:17:18] spk_0: Yes, I would say when it comes to people who are in their very early stages, I would say the overwhelming being a big part of that, that's the block right? But then eventually ends up happening. Is that when they kind of work with me is I don't really see that anymore. Like I'll see it for, like, two seconds because they're working with me like we quashed the squash, you know, remove that, like, two seconds to So then the next seven being the imposter syndrome or also the fear of success, right? And so that was the one client, for example, where she had the same month she started a month off, someone bought her largest package. She's digital market consultant. Someone bought her largest package that for the first month all right, well, we had a whole strategy for how she could connect with her leads and follow up with them. And just like going through the whole process, she had someone by her largest package. 30 days later, she she was avoiding me for the whole month she went to the whole month. I was like she was like checking. It looks like they're gonna be, like, an RFP message. Like Like what's going on? Like Okay, we get on the phone. 30 years later, she's like, Vanessa, you know, I haven't done any marketing this month, you know? Decided like, and I'm just so overwhelming doing this business this day job. And, you know, I'm just I'm just gonna close out, like doing my current clients work. I'm just gonna close that out and then, you know, like I was returned two days. I don't need to do business for real. She essentially was like someone who just shutting down their businesses that same month, Yes, the same month that she had someone by her largest package. And for her, it was a lot of that fear success came from. You know, she's getting more work, quote unquote. But then she was being overwhelmed with how to do the work of, like navigating, balancing the work with everything else that she had going on. In her mind, success would mean more work, which would mean more overwhelmed in her mind. So then she was like, Okay, I don't need that overwhelming. I don't need that more work. Let me just a small, right? So that's the way the fear success came in. How do we deal with that? How do we end of that? Essentially, it was a whole, like 45 million authorization. And really, what we ended up doing was getting her to really dive deep and let me know like these feelings. Right then I was able to diagnosis and process and development process. Tell her that you know, people don't realize that it's processed, right? Um, they see it as well. It's just so much to do. I should be doing right. And so then from there we then connected navigating that. And then I told her about two things. One was affirmations. Peace. And so I'm really big on affirmations, but in a sense of relevant affirmations. So not just oh, I'm worthy. I am blessed if you're telling yourself you're not blessed and tell yourself you are blessed is not necessarily going to help you, right? But let's say you're telling yourself, you know, it's like suddenly the thought specific thoughts that she had to be addressed that with specific alternate thoughts and having her say that every morning she has not posted notes. Now it's been really helpful for her. With that being said then that was like the first part of it in the second part of it was navigating for her. So I did a whole like I do hold time strategy session with my clients. So we have a business strategic play a part, but also the time strategic plan. Um, so that hasn't been a couple of hours. And so we connected on that and really, just helping her to see you can get it done right? Like like the more the more success you have, there is a way for us to navigate it such that it's not overwhelmingly stressful, etcetera, right? And so, having to actually see that in real life and experience that and then she started implementing that and like, the rest is history. But

[00:20:36] spk_1: yeah, on the flip side. And I think you started talking about this and that last answer. But on the flip side, what are some of the the traits of success that you've seen, Like, those clients of yours said, they're like, Oh, yeah. Here we go. Where the wings are starting to spread. I see it now. They're they're about to take off. What are some of those signs are some of those things that you recognize that says, All right, they they're going to be all right,

[00:21:01] spk_0: The maid, The number one thing is just they listen to what I'm saying. I mean, literally, that's teachable, because the thing is, when I think when I when I think about that question, I think about the opposite people, the people who aren't flying and aren't wings like they're the people who they say something. You say something to help them see if they're like, Oh, look, it's just a whole bunch of mindset stuff happening right that for me tells me they need therapy before they can. Like I said that those two questions of do you believe and Are you ready? Right? The things that they're not ready, so because they're not ready, they end up every single step. It's like a backwards. It's like we took. We took a step forward and 10 steps

[00:21:38] spk_1: back. Yeah,

[00:21:40] spk_0: it's just like you end up being stagnant, right? And the thing is, they end up being like, you know, going through all these other things. I'm like Okay, for example, is one client where she had a friendly child to her. Her friend reached out to her to ask her to help her out with her own business. So you have. So, for example, let's say I'm like, you know, I mean, that's what I'm doing. I'm a new entrepreneurs, and I mean hey, and then Sheldon reaches out to me like, Hey, Vanessa, I'm doing my new business. Come help me out. And I'm like, Sure, I love to Charles and we'd love to help you out. And I'm literally tell my client you're going to put a lot of energy that first, this person's business instead of putting into your own business, she's like, No, no, no, She's like No, no, no, that's my friend. That's my friend. No, no, no. It's okay. Like I will do that much work. I'm like, you're literally gonna be putting in so much effort. This is a new business, right? This person doesn't know whether she's doing you're gonna be doing literally You're gonna be like a co founder for the person, right? And so it's like being co founder. This person means that you're not being a founder for your own business, you know, that's where she's like No, no, no, it's okay. We're friends, like it's all good. She's been there for me and she goes to this whole thing forward saying She's like Vanessa, you were right and I was like, I know, um, she's like I don't know if it was life. I know that she's like in her, like, upper Upper forties. Um, and she has, like a mother of a college boy, a two teenagers as well. Um, and she was 1400 executive traveling around the world for a company doing marketing and PR and sales for them. And she's like, Oh, my God, Vanessa, you're right. I was like, I know she's like, Oh my God, like I spent so much, I spent so much time working on my friend's business I haven't done anything for my own businesses. Like I know, I realize this does that. And you,

[00:23:15] spk_1: Yeah, I hate to break the thought there, but does that to you indicate that that there's two things being met? One is the person is feeling that they're being loyal to their friends, so therefore it makes them feel a little bit better and It's an easy win for the dopamine to kick in to say, Man, I did this for somebody. I'm feeling good and its activity that makes them feel good rather than which is going to be the avoidance side that the other thing that's happening is I'm avoiding something I know is going to be perceived painful. Uh, and I'm gonna go ahead and trade in that perceived painful for I know I'm going to feel good about helping my friend even though it's taken away from what I need to do. So it seems like that's what was happening in this in layman's terms,

[00:23:58] spk_0: Yes, because essentially what happened is that before she even told me about that, there's a call prior where I was like, Okay, these are the steps we need to take to get you to 4000 by March. Okay, cool. You're already on the path. Cool. Awesome. Keep it up on the test call. My friend invited me to do this thing, and then it's like, Oh, you're going to have any time. I was like, Oh, no, no, no, no. It's fine. Just fine, okay? It was avoided. Its avoidance of we take one step forward, and it tends to us back because she's avoiding that success. She's not. Are you ready for that level? Success? No, you're not right. That's what it came down to. She was not ready for that next level. Successful

[00:24:30] spk_1: with that question, just I'm pretty sure you're probably going there. But with that question, does that rely to you self sabotaging anyway?

[00:24:38] spk_0: Yes, in terms of like the avoidance fees to self sabotage and fear of success, like that's all wrapped into a similar thing, right? In a way, it plays this out itself. Out is in the actions that you're taking, which are just a reflection of the mind, mindset and thoughts that you have write about what is possible and what is current. And so, no, she's not on this path to get to the four k by the end of March. But what we determined was that essentially, she doesn't really want that goal. She says it because it actually speak louder than words. Actions speak louder than words. You can say you want that amount, but if you keep out here avoiding things, you're doing other such things like you know what you need to do, but you're not doing it. What does that mean? You don't really want that go.

[00:25:15] spk_1: There

[00:25:16] spk_0: was another client I worked with and things. I'm blessed for these clients because they helped me to see it. Helped me to see who I need to keep away from me. But essentially it is. I work with another client where she's working on this business has a beautiful mission. Great mission, right? Helping people. One teacher at the time. Amazing mission. Okay, cool. So she has this. She's she's working on it for It's actually I guess this This, like, February 2020. And you know what? I'm giving her the thoughts and give her the steps, etcetera. And there's a point with these clients that I find when I see them doing this whole taking a step back and not moving like taking those tests facts the next call I had with them. I always start off with call. What do you want? I say, What do you want? And I want to tell them What do they want? They're like, Oh, I want this like, do you? Because you're not acting like it, right? And the thing is here. I could have that same question to the person who we talk about, who has a fear of failure and who's not ready. Right. And they'll give you a different answer to the person who is ready. Because, for example, I had that same question. What do you want with the example I gave a couple of months ago with a person who was early in the call? But the person who has said where she was at the space where she's at the end of the month, she's a Oh, let me just like closer business down. It's fine. Whatever, whatever, whatever. Right after that same question on that call. What do you want? She's like, I'm sending it for my kids. She's gonna be all this stuff. I already know the answer to that because she told me that, like what? Two months prior? So I don't know the incidents question based on right. But it was the reason I ask people my client's questions to get them to tell me themselves right and for them to assess how does that make them feel for her? And they gave her the job of energy that she wants because she actually wants that for these other two people talking about here. Well, I asked him, What do you want? Right? At the end of the day, it wasn't what they wanted it because

[00:26:58] spk_1: what they wanted

[00:26:59] spk_0: exactly. It's the things that they're saying it, but they're not ready for it. It may be what they want. It's not what they want right now. It's not what they're prioritizing, right. It's not what they're willing to prioritize right now. So for the client mentioned where she had old T shirt business and what was the question that we were answering? So she said, Don't t shirt business And she essentially was. You know, we were going to the path of connecting and I was asking her What do you want? Right? She goes through this whole process and she's like telling me what she wants or that she was. She was. She thinks she was like, Well, you know, X y Z, especially at the level of like, you know, certainty, whatever right in the fear of avoidance and all that stuff. But as such at the end of the day, I then tell her, okay, what? I'm hearing is that you don't want this business. What did she tell me? Respond. Sheldon. She says I felt very insulted. I feel very insulted that you're saying that I don't want this business like I feel very insulted. She was insulted. I'm very insulted that she told me that. And like OMG like I just feel very insulted, like, Yes, I want this like What do you mean? Like, I've been building this for the capacity like, yes, I want this like I feel very insulted. And the thing is tilted right? What? She insulted because it was a lie. Or was she insulted? Because I held up the mirror and I said, Hey, you don't really want this real. You really want this other business, right? Because in her mind and me telling her that she doesn't want this business in her mind. She's like, Well, you're saying that I don't really care for people people for you're saying that I don't I don't care about this mission. And I don't care about this purpose. And I do. So I feel very insulted that you're saying that I don't want this business. It's like I'm not saying that I'm saying You can definitely care about these people, but I don't want You don't want to teach her business. You want this other business. You don't wanna say yes to the other business, but that's fine. But I think it's sad. It's really it's really sad because it's like I can see people doing something they don't actually want to do, but they can't see it and they can step into. It's really sad. As coach, I want people continue. My mission is still like, You know how people turn their vision into reality. But there's only so much you can do. You can meet me halfway, but I can't run the race for you. I can training for the race. I can be there on the sidelines cheering you on right as you run the race. But I can't be there taking your place, taking your number and run the race for you. It

[00:29:06] spk_1: kind of seems like like that response is almost like a question, say almost. But, uh, there's a trait to that response that comes to me. If someone is telling you and they jump right back at you when you show him reality that they're now insulted. Uh, it seems to me that the desired effect of her telling you that would be you backpedaling and then giving her permission to not go ahead and thrive with her business. Therefore, in my mind, it's almost like a backhanded way of manipulating the situation to where she feels that Oh, yeah, I've got control of this one. And now I got Vanessa, too, and it's it's kind of worthless to do that because you're here. The the coach is supposed to coach her along, but now she's trying to, uh it seems like another version of self sabotage. So if you give up your integrity to placate her, then now she's going to say, Well, I tried this coaching thing. I even paid money for this coaching thing and it didn't work because she

[00:30:09] spk_0: now

[00:30:10] spk_1: manipulated the outcome by getting your integrity. Is that my way of Is that

[00:30:16] spk_0: too in depth? No, that's great. I mean, that's really what it was at the end of the day. It was like the only way for me to continue working with her would be to just be like sitting there and be like, Oh, yeah, you're doing this thing that I know is wrong for you, But let me just keep nodding my head and just allow you to keep on doing that. And that's what will be the only way for me to continue working with her, right? I mean, that we essentially decided to discontinue, but essentially it was, you know, like she was manipulated situation that she was making herself feel better about, like, make yourself a better for not doing the work that she needed to do to make herself feel better for not taking actions that she actually needs to do. Right now you can go off and say, Oh, this coaching just didn't work out with me. I tried it. It's like, No, you didn't try it. You have someone, you know, give you advice. You didn't take any other advice. Like I'll tell you

[00:31:00] spk_1: Well, that that happened to me before because I'm involved in a big safety organization and what they do is they pair mentors with mentees, and, uh and I am the mentor side of people wanting to be safety consultants because I actually do that as a business myself and I train and like a coach people to truly this is the business of being a safety consultant. And here, let's grow your business. So my accelerator programs, the same as yours were trying to. I'm a niche to specialist, so I'm only dealing with that area. Yeah, but the one I was working for this association or as a volunteer, basically. So I volunteered to mentor people to do what, Uh, what my paid clients would do, and, uh, one of them was really receptive. And he Yeah, I could tell that he was ready to go, and he is ready to branch off, and he didn't want to. He didn't end up being consultant per se. He just ended up having a consultant role for an organization. And that was better for him at that time. But the other one, um, didn't actually, uh, he was his own consultant for a while, but every time I would give him suggestions. But I could tell he was always having some sort of barrier. It would be Oh, yeah, the good idea. And then the next thing word was but a

[00:32:20] spk_0: great idea,

[00:32:22] spk_1: but and there's always some sort of some sort of reason why the outcome was outside of his control for things. I was telling him all you should look into this and this might give you a better a better return of your investment. And when he says, Oh, yeah, that's a great idea. I haven't thought of that, and then all of a sudden, it's It's almost like, you know, as soon as you get a good idea in, uh, the negative idea just starts to take over. And it just It was our relationship throughout this mentor mentee cycle for a few months that, you know, it was a good meal, six months or so that I kept doing that and he never advanced. Never took any of my suggestions. And it was frustrating as a as a coach, Do you Do you get that, too?

[00:33:10] spk_0: I do. I do. Anything is for her. So the T shirt business woman for her it was Yeah, that's a great idea, but it was like a know it all. But where's the other? The other person other client I had, where for her the whole, like trying to get some four k by March and like the whole friend thing for her it was a yes, but did it up right. But she was comfortable in that. I would say I would do bicycle her butts, and she was like, Okay, I see what you're saying. But the other person with a T shirt business where it was like they've given the advice and not taking it, it was like a like, if she knew it all situation, we're like, Okay, you say that. But, you know, I listen to this podcast and, like, this other person ended up or like, Oh, you say that. But there's just other videos watching on YouTube and like, they don't know. And it was very much like, uh okay, so then okay. But then it's like, Okay, if you're gonna follow my advice, all that person, you're not following anyone in the spice. Okay, cool. So, what are you doing? Like like, you're not even following the person that you contradict. Yeah, Like, what are you doing? Right. And so anything for her is that she is someone who, like, not comfortable in that for her, she is someone who needs to have like, she needs to feel like she came up with the answer in order to feel like, you know, it's a record. Damn.

[00:34:24] spk_1: Well, give me your, uh your your tips to success. Even you want to take it from your book or or or what would you say to to those that are listening And they're they're on the verge of starting their own business. The business is probably going to be safety consulting, but, uh, they need some little tips of saying All right, what? These are things that I should be. I should focus my time energy on rather than this. So what would you say would be the thing to finish? Like your book suggests, You know, how do they finish?

[00:34:54] spk_0: How do they completely say three things? I mean, So I'll go with a conceptual three things, and then I'll go with some tactical three things. So conceptual. Three things. One, my model. Keep it simple and keep it moving. Keep it real simple for this is not. This is not a triathlon. It's just it's just a rotten. You're just running right. Not necessarily trying to run swim bike. You just keep it simple. Keep moving. Cool. The second thing is, then take care into the information that you're bringing in, right? The whole data that's coming in, right? Take care. Filter it through appropriately. I'm gonna say, Look, don't take some figure advice for your forefinger business, right? Just filter it and throw appropriately with that being said, tip three. Get yourself a mentor or coach someone to help guide you along, right. Who has information so that you can not waste your time, your money or your energy. Right? Cool. With the tactical side of things in terms of, let's say you're really starting out and you're at the stage where you're maybe you're like the I called the LLC or escort stage. Um, with that being said after you figure that part out, Um, you know, from there the three main components three key components of your business that you really don't understand. That's a freaking components. One. Who do you help? What problems do you help them with? How do you help them? It's probably the same thing for safety officer. Well, maybe not the same thing, but like who do you help them? Very. Maybe it's like energy specific industries or Oil and gas company or the small business restaurant around the corner like right. But then it probably helped them with the safety. How you help them, your, you know, evaluated, Help them consulting all that is just stuff that

[00:36:31] spk_1: yeah,

[00:36:34] spk_0: exactly. Right. So that's all that stuff that you do. And so with that being said, that's the simple part. You already have that part at least most mostly intact. The issue that is the marketing right. Getting the leads, getting clients turn them into clients. Right? And that part, I would say, Keep it simple. Keep moving. Where are these? Where the oil and gas people. Where the energy people, Where do they hang out? Do you already have someone in your LinkedIn contact who has an end and give you an end? Right. Do you have, like, keeping? You don't need to be on 15 million different platforms advertising yourself. You need to be on the the yelp, every single newspaper in your neighborhood. And look, though we're like, start with small and it's okay to start small. It's totally fine. It's OK. Everyone started small in their business. It's like a thing, right? And the whole thing is that keep in mind when you see this like six steps to a million, five weeks to 5 to 500,000. Whatever it may be, remember where that person is coming from. This is likely their 10th business. Or they were doing something for a couple of five years, and they finally did that whole thing in five weeks, right? Because they did that whole following in five. Just keep that in mind the data that's coming in and how you're processing that and how you filtering it for your specific situation and what you're doing right? But efficiently marketing is really just like choosing one thing. Choosing 11 platform, one route. What? Maybe it's like you're attending all the conferences, all the conferences, all the energy conferences that are coming every single throughout the year. You're you're there. That's your marketing, right? You're gonna be there and then we'll know your name. You decide to keep on networking right when it comes down to it. And so and also delivering customer great customers have 11 consultant client who literally like she just referrals. She was She was standing on social media. She just runs on referrals. Her business just runs on referrals because people just love the service. And so they just refer to the next person. Uh, and it's great. And so with that being said, um, yeah, as I say there, that's like they did this. So who are you serving problems you help them with? How do you help them solve that problem? And then to the marketing strategy route? Choose one platform, right, And then be consistent. Be consistent. Be consistent. Keep on showing up like I'm doing it this way. Like Sheldon said, I'm gonna do this. This podcast, I'm a recent episode every week. And then, you know, there's, like, three weeks time for what? He just doesn't show up. You will probably lose trust in him, right? You probably lose trust. And so at the same thing will happen with your leads when you don't continue showing up. So be consistent and keep your promises and just showed up because if you don't show up, no one else

[00:38:56] spk_1: will. Excellent. Telling everybody how to get to you.

[00:38:59] spk_0: Yes. The best way to reach me is I'm on Facebook. How does that part? So I'm on Facebook. I have a community called skyrocket your side business with Vanessa Sammy. And with that, you're welcome to check out more information about that community and joined by hopping on over to the Sami dot com. So that's my last name. Z zebra. A animal and money y dot com And yeah, looking for reconnecting further.

[00:39:22] spk_1: Thank you so much for being on the show and giving us dropping those bombs of wisdom.

[00:39:28] spk_0: Pleasure being here and yeah, looking forward to so excited to see what you're doing. I love the Nike shoe. I love that. The supposed riches and knishes. Love that.

[00:39:36] spk_1: All right. Have a wonderful rest of your day.

[00:39:38] spk_0: You as well Chat with you later. This episode has been powered by safety FM. Mm.