A large percentage of the thousands of women I've worked with started their businesses because they were brilliantly, shinily, jaw-droppingly committed to filling a particular gap they saw in a market. In layman's terms, they wanted to help someone. It doesn't matter if they sell a product or offer a service, whether they have a company structure with a hefty team or they're solo operators, the women I work with - they're driven by the desire to serve. What can happen when you're led into the business shiny spotlight by a sincere dedication to a big picture outcome - you can be completely sideswiped by the every day, constantly cropping up issues of running your business. On the daily, in the evenings, when things go wrong, heck, even when things are wonderful. There's no sugar coating it. Business is hard work. Add to the practicalities of running your business and, I've said it before, business ownership is one of the biggest personal growth adventures you can sign up for. Bundle that all up together and what do you have the recipe for? Success, yes, hopefully. But sometimes also the downside - burnout. Getting so Crisp with me today is Amanda Freeman who has the coolest label on the planet - Energy Alchemist and we're going to talk about energy, burnout, expectations, conditioning, and women in business. Trigger warning: This episode contains a brief mention of suicidal thoughts. Please keep away from little ears or, your own, if you don't think this content is suitable for your own mental health. Shownotes for this episode can be found here. This episode is brought to you by the 4 week blogging course taking you from content writer to conversion copy blogger - the Crisp Copy Blogathon. Go check it out here.