In this episode, I talk with Dr. Roxie, CEO of Legacy DNA, about the new trends of digital and content marketing in the healthcare industry. We cover the forms of content and platforms to adopt, refining your brand strategy and the power of Linkedin in generating sales leads. Dr. Roxie helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits.