Episode 6 - Copywriting That Converts into Sales Versus Traditional Content Writing with Steven Lewis
October 9, 2021
In this episode, Steven shares his passion about copywriting and how he uses it to help entrepreneurs communicate with their customers better. The truth is, most businesses don’t know what they sell, Steven steps in by recognizing what the business is all about and writing this information with value and persuasion.
Steven Lewis is an expert with words, he is a journalist and a direct response copywriter who has worked with international companies including Coca-Cola and Microsoft.
Through his copywriting agency - Taleist, Steven has been helping business owners convert website visitors into buyers. He understands that incorporating psychology and sales into writing becomes a powerful tool to establish business success.
For him, a great copy is not written; it’s assembled by skilled copywriters. That’s why he allots time in research: understanding the business, its customers and the expected conversion. Steven writes landing pages and websites that persuade readers to DO something and take action.
In this episode, Steven shares his passion about copywriting and how he uses it to help entrepreneurs communicate with their customers better. The truth is, most businesses don’t know what they sell, Steven steps in by recognizing what the business is all about and writing this information with value and persuasion.
He shares…
What Steven has been doing during the lockdown (01:30)
Steven’s process of creating a landing page for his clients (05:24)
The framework that Steven uses for his copywriting courses (08:00)
Steven expounds on “he doesn’t save his client’s time, but he’s actually doing something for them” (10:50)
The key difference between a copywriter and a content writer (12:50)
Steven’s tips for people who are writing for social media posts (14:15)
The most memorable client that Steven has worked with (16:45)
Cost analysis of not having a decent copywriter in the business (22:15)
Steven’s start to end process of working with his clients (25:50)
How does experience and expertise influence the success of a copywriter? (33:14)
How much should a copywriter be paid? (38:02)
Get to know Steven Lewis more with the rapid fire questions (40:48)
and SO MUCH more!
This value filled episode lets us understand that the owner is the expert of his business while the copywriter is the expert of communication. By working together, they are able to build a connection that links business to people who will greatly benefit from it.
To follow Steven and connect with him on social media check out the following links:
➡️Steven’s website - https://taleist.agency/
➡️Twitter - https://twitter.com/Rule17
➡️Facebook - https://www.facebook.com/Taleist/
➡️LinkedIn - https://www.linkedin.com/in/stevenlewissydney/
➡️Instagram - https://www.instagram.com/taleistagency/
➡️YouTube - https://www.youtube.com/c/TaleistAuTV
To follow Phoebe and connect with her on social media check out the following links:
➡️Phoebe’s website - https://thriveandshineco.com.au/
➡️Facebook - https://www.facebook.com/thriveandshineco
➡️LinkedIn - https://www.linkedin.com/in/phoebe-lay/
➡️Instagram - https://www.instagram.com/thriveandshineco/
Through his copywriting agency - Taleist, Steven has been helping business owners convert website visitors into buyers. He understands that incorporating psychology and sales into writing becomes a powerful tool to establish business success.
For him, a great copy is not written; it’s assembled by skilled copywriters. That’s why he allots time in research: understanding the business, its customers and the expected conversion. Steven writes landing pages and websites that persuade readers to DO something and take action.
In this episode, Steven shares his passion about copywriting and how he uses it to help entrepreneurs communicate with their customers better. The truth is, most businesses don’t know what they sell, Steven steps in by recognizing what the business is all about and writing this information with value and persuasion.
He shares…
What Steven has been doing during the lockdown (01:30)
Steven’s process of creating a landing page for his clients (05:24)
The framework that Steven uses for his copywriting courses (08:00)
Steven expounds on “he doesn’t save his client’s time, but he’s actually doing something for them” (10:50)
The key difference between a copywriter and a content writer (12:50)
Steven’s tips for people who are writing for social media posts (14:15)
The most memorable client that Steven has worked with (16:45)
Cost analysis of not having a decent copywriter in the business (22:15)
Steven’s start to end process of working with his clients (25:50)
How does experience and expertise influence the success of a copywriter? (33:14)
How much should a copywriter be paid? (38:02)
Get to know Steven Lewis more with the rapid fire questions (40:48)
and SO MUCH more!
This value filled episode lets us understand that the owner is the expert of his business while the copywriter is the expert of communication. By working together, they are able to build a connection that links business to people who will greatly benefit from it.
To follow Steven and connect with him on social media check out the following links:
➡️Steven’s website - https://taleist.agency/
➡️Twitter - https://twitter.com/Rule17
➡️Facebook - https://www.facebook.com/Taleist/
➡️LinkedIn - https://www.linkedin.com/in/stevenlewissydney/
➡️Instagram - https://www.instagram.com/taleistagency/
➡️YouTube - https://www.youtube.com/c/TaleistAuTV
To follow Phoebe and connect with her on social media check out the following links:
➡️Phoebe’s website - https://thriveandshineco.com.au/
➡️Facebook - https://www.facebook.com/thriveandshineco
➡️LinkedIn - https://www.linkedin.com/in/phoebe-lay/
➡️Instagram - https://www.instagram.com/thriveandshineco/