How to build and scale a value-driven loyalty program for your guests

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ellis Connolly, CRO of Laasie.ai, challenge the status quo of traditional loyalty programs and open up the idea of experience-led and value-based loyalty programs. Connolly shares his views on why loyalty should go beyond points. Instead, he advocates for serving guests with personalized rewards to help participation truly stick. Tune in to get a closer look at how your sales and marketing teams can go to market with strategies to promote loyalty programs that excite and actively engage guests across platforms.

In this episode of Hotel Moment, host Karen Stephens is joined by Ellis Connolly, Chief Revenue Officer at Laasie.

Join them as they:

Explore curating loyalty programs
Highlight the importance of zero-party data
Discuss how to align sales and marketing for a solid commercial strategy
And more!

Based in Los Angeles, Ellis Connolly is the Chief Revenue Officer at Laasie, an AI loyalty platform for 2,100+ hotels, resorts, and vacation rentals. He further acts as Strategic Advisor for Hospitality Spotlight Recruiting, a top specialized recruiting firm for the lodging and travel technology industries, and Guest Lecturer at New York University’s Tisch Center of Hospitality.

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Hotel Moment Podcast is handcrafted by our friends over at: fame.so

Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.

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