Combining Human Expertise and Artificial Intelligence with Bhaskar Roy, Client Partner APAC at Fractal
April 6, 2023
The interfaces between insights teams and businesses are ever-evolving. But what role should artificial intelligence play in those dynamics? As an insights professional, you need to continue on a path of learning, relearning, and unlearning in order to stay relevant and to stay ahead.
In this episode of The Consumer Insights Podcast, Thor is joined by Bhaskar Roy, Client Partner, APAC at Fractal.
The interfaces between insights teams and businesses are ever-evolving. But what role should artificial intelligence play in those dynamics? As an insights professional, you need to continue on a path of learning, relearning, and unlearning in order to stay relevant and to stay ahead.
In this episode of The Consumer Insights Podcast, Thor is joined by Bhaskar Roy, Client Partner, APAC at Fractal.
They cover:
- Why insights are crucial for both customer understanding and business efficiency
- How to take a predictive approach to solving business problems
- The different elements of getting stakeholder buy-in
- Why centralizing data is essential
- The role of insights and analytics in ESG intiatives
- The do’s and don’ts of incorporating AI into your insights toolbox
- Why human expertise is still necessary
- The skills that make a successful insights team
- How to elevate insights within the organization
- How to leverage automation to move ahead in your career
- The role of design thinking in working towards human centricity
- Why & how to break out of organizational silos
If you’re looking to learn more about how AI can help transform your organization and your career, tune in to this episode of The Consumer Insights Podcast.
And connect with Bhaskar here:
- LinkedIn: https://www.linkedin.com/in/roybhaskar
- Website: https://fractal.ai
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The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
- The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux
- Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting
- From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn