Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, On Integrating Innovation Throughout Your Whole Organization
December 22, 2021
In this 4th episode of Beyond Conventional Marketing, Anushka and Andre discuss motivating team members to adopt a mindset of innovation, digital personalization in marketing, measurables and content trends for 2022, and Claro’s newest initiatives.
In a company of over 10,000 employees, how do you bake innovation into your organization’s culture?
Start by recognizing that innovation is not a single moment, but a process.
Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, integrating innovation into every aspect of the organization.
Start by recognizing that innovation is not a single moment, but a process.
Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, integrating innovation into every aspect of the organization.
Check out these resources we mentioned during the podcast:
- Inside the Box by Drew Boyd and Jacob Goldenberg
- How to Fly a Horse by Kevin Ashton
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