Episode 4: Fortune Cookie Marketing
April 19, 2022
How do you create drama and intrigue when writing your daily memos? In this episode of Million Dollar Memos, Pete is joined by Franky and Linus and they discuss the importance of creating a story loop when writing memos. They find out how the analogy of the fortune cookie is really impactful and also how a Swedish DJ moved to Bangkok to sell pickles.
How do you create drama and intrigue when writing your daily memos? In this episode of Million Dollar Memos, Pete is joined by Franky and Linus and they discuss the importance of creating a story loop when writing memos. They find out how the analogy of the fortune cookie is really impactful and also how a Swedish DJ moved to Bangkok to sell pickles.
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- Person: Dan Kennedy
- Book: The Boron Letters by Gary C. Halbert
- Book: The Outsider by Albert Camus
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