Business Growth On Purpose
The Future of Events for B2B Marketing with Julius Solaris || Ep 122
February 25, 2022
Even as the tide of this pandemic has begun to recede, it has changed the business landscape permanently, especially event marketing. Industries that have long relied on trade shows and conferences are finding new ways forward, and they're better than ever before. Today’s guest is Julius Solaris, VP of Strategy at a company called Hopin.com. Hopin is the fastest growing SAS technology company in Europe and have inroads throughout the rest of the world. They have an event technology that is appropriate for right now in terms of how people are getting together and doing trade shows. Even as life returns to some sense of normal, so much remains changed. In today’s episode, Julius and I will tackle big questions like: What will change? What will be substituted for things that made a lot of sense before March, 2020? What is the hybrid model going to look like? Julius has a brilliant expertise in the event industry. In fact, Julius has been nominated as the most influential individual in the event industry by many publications and for several years in a row. As of 2020, over 60,000 event professionals have attended events that he has designed and led.