Episode #682 - Sales Is The Soul Of A Business with Keith Bilous, The Original Growth Hacker

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by one of the original ‘Growth Hackers’, Keith Bilous, Founder of The Business Athlete Performance Lab (bapl.ai).

They delve into why Keith makes an effort not to take his children on loads of fancy, expensive holidays and instead chooses to give them an adventure! He also talks about why sales is the heartbeat of any business and why you need to focus all of your energy into it.

Key highlights include:

When you get to a good place financially, when you can afford to go to all the fancy hotels and drive the expensive cars, Keith admits that it all gets rather boring. A fancy hotel room is the same as another fancy hotel room and so on. That’s why Keith took his children to Kenya to experience life in a completely different culture. He wanted to show them an adventure and ensure they didn’t take their lives for granted.
Everybody in business tends to forget: if nobody is selling the product, then nobody has jobs. There’d be no HR, no operations, nothing. Sales is the driving force of a business, and no one understands this more than Keith. In fact, he claims that, having grown up around businesses like Xerox, it was them who taught him how to sell.
The secret to sales is actually incredibly simple: talk to people. Whether that’s one-to-one or through mass marketing, if you can get to the heart of how people feel as well as learning the art of what the numbers mean, then you’ll be on to something.

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