Building Iconic Brands Through Predictive Social Intelligence with Andi Govindia, CEO & Co-Founder of Riviter
Strong brands build communities around their products; iconic brands build products for communities.
But how do you identify and understand those communities?
Social intelligence is a powerful tool to gain an understanding of your consumers that’s otherwise difficult to achieve through traditional research methods, and AI can help you make sense of it efficiently.
In this episode of The Consumer Insights Podcast, Thor is joined by Andi Govindia, CEO & Co-Founder of Riviter.
Strong brands build communities around their products; iconic brands build products for communities.
But how do you identify and understand those communities?
Social intelligence is a powerful tool to gain an understanding of your consumers that’s otherwise difficult to achieve through traditional research methods, and AI can help you make sense of it efficiently.
In this episode of The Consumer Insights Podcast, Thor is joined by Andi Govindia, CEO & Co-Founder of Riviter.
They cover:
- Why insights should be the foundation of every business and brand
- What separates a strong brand from an iconic one
- How technology can help to capture early signals of consumer attention
- The role of social intelligence in your market research toolkit
- Why it’s important to understand who you’re communicating with, not just broader macro trends
- Opportunities and pitfalls of AI for insights
- How insights democratization impacts the role of insights professionals
- Key criteria to help you differentiate between AI providers
- How pairing AI with human expertise can help to gain a deeper understanding of people
If you’re interested in learning more about how social intelligence and AI can help deepen your understanding of your consumers today, tomorrow, and 5 years from now, tune in to this episode of The Consumer Insights Podcast.
And connect with Andi here:
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