Delving Into the Mind of the Automotive Consumer with Ehab Kaoud of Ford Motor Company
June 15, 2023
In this episode of Designing for Movement: The Mobility UX Podcast, Ehab Kaoud, Chief Exterior Designer of Trucks and SUVs at Ford Motor Company, joins host Julian Brinkley as they discuss how to get into the mindset of consumers in order to understand what they want, as well as how truck consumers react to the implementation of new technologies in their vehicles.
In this episode of Designing for Movement: The Mobility UX Podcast, host Julian Brinkley is joined by Ehab Kaoud, Chief Exterior Designer of Trucks and SUVs at Ford Motor Company!
Join them as they discuss:
- What it’s like working for Ford and how they push for innovation and growth in their employees
- How to get into the minds of consumers and understand what it is they want
- Ford’s future-focused approach to innovation and hiring
- How classic truck consumers react to the implementation of new technologies in their vehicles
Ehab is a Chief Interior and Exterior Designer with a career in automotive design spanning almost three decades. His approach to truck design is future-focused, with a particular emphasis on revolutionizing the interior of pickup trucks. He has worked for Ford Motor Company for a whopping twenty-nine years and is now the Chief Exterior Designer of Trucks and SUVs, making him in charge of the F Series truck including F150, Super Duty, Heavy Duty, and Expedition. This also includes future strategies and DNA for these products!
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