Do you struggle with finding the perfect client or customer for your business? Are you having difficulty deciding on what market to target and how to reach them? Are your marketing efforts coming up short, or not giving you the returns that are desired? If so, then the time has come to develop an effective customer base targeting strategy – starting with finding your ideal client. Knowing exactly who your ideal client is can help streamline the processes in your business, strengthen customer relations and optimize results – all while increasing profitability. In this episode, we talk about how to find your ideal client with Caleb Lesa. This episode is the full conversation that I highlighted in episode 53 where Caleb shares his knowledge on how you can find the right customers for your business. Understanding who your ideal client is and how to target them can be a daunting task for new entrepreneurs. However, it doesn't have to be so overwhelming with a few key tips on hand! If you're ready to get started, let's dive in and see what makes an ideal customer - and how you can find yours today.