Scaling Consumer Centricity for Business Impact with Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair
September 8, 2022
How do you turn consumer-centric vision into impact?
And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you’re working with limited resources?
The right priorities, an open mind, a clear road map, and an appreciation for nuance can go a long way.
In this episode of The Consumer Insights Podcast, Thor is joined by Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair.
How do you turn consumer-centric vision into impact?
And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you’re working with limited resources?
The right priorities, an open mind, a clear road map, and an appreciation for nuance can go a long way.
In this episode of The Consumer Insights Podcast, Thor is joined by Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair.
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fame.soPrevious guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
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