Steady Profits: The Power of Memberships in Spray Tanning with Shonna Dexter
June 17, 2024
In this episode of we delve into the transformative power of membership programs in the beauty industry. Joined by special guest Shonna from Recreating Rays in Kansas, Brandi and Shannelle share insights and strategies on building a sustainable and profitable membership model for your spray tanning and beauty business.
In this episode of we delve into the transformative power of membership programs in the beauty industry. Joined by special guest Shonna from Recreating Rays in Kansas, Brandi and Shannelle share insights and strategies on building a sustainable and profitable membership model for your spray tanning and beauty business.
Key Highlights:
Introducing Shonna and Her Journey:
- Shonna's background and how she started Recreating Rays.
- The pivotal role Shonna played in the Association of Sunless Tanning Professionals and launching SunnaSmile in Vegas.
Simplifying Your Business:
- The importance of simplifying services and pricing to enhance customer experience.
- Why a single pricing model can be more effective and easier to manage.
Building Successful Memberships:
- Shonna’s initial approach to memberships and why she moved away from unlimited plans.
- The pros and cons of different membership models and pricing strategies.
- The journey from solo artist to scaling a business with multiple locations and employees.
Innovative Membership Strategies:
- Shonna's revolutionary 50% off membership model and how it works.
- The benefits of consistent monthly revenue for business planning and growth.
- How to leverage additional perks and discounts to retain loyal clients.
Operational Insights:
- Managing memberships, including tips for automated billing and handling failed payments.
- The significance of a strong team and tip-sharing programs to maintain employee satisfaction.
- Effective communication strategies to promote memberships without being pushy.
Additional Offerings and Community Engagement:
- Ideas for integrating community specials and events to foster a sense of belonging among clients.
- The impact of creating a welcoming and loyal community around your business.
Engage with Us: We're eager to hear your thoughts, feedback, and questions. Share your questions, suggestions, or insights, and connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast.
Keep following our socials:
- Sunna Professional
- SunnaTan
- Brandi Tindall
- Shannelle Niemiec
Gratitude and Farewell: Thank you for joining us in this insightful episode. Stay tuned for more episodes packed with inspiration, key industry insights, and exclusive promotions crafted for those stepping into their entrepreneurial journey in the beauty industry.