Michael Tich is the Co-founder of HomeRoom, a home-sharing app that connects users to roommates, social opportunities, and a host of tech-enabled property management tools. Mike previously led marketing and data science teams at Airbnb where he managed between $50-100M in annual digital marketing spend. After the pandemic led to Airbnb shutting down its marketing team in early 2020, Mike quickly found himself at HomeRoom. As CMO, he has helped the early stage company secure $500,000 in funding, whilst growing from 20 to 100 rental properties.We chat about:How to build out MMMsMarketing AnalyticsStarting a Co-living propertyPrevious Episode with Johnny Wolff https://www.reimastermind.net/episode/co-living-real-estate-investing-with-johnny-wolff-259Website: https://livehomeroom.com/LIKE • SHARE • JOIN • REVIEWWebsiteJoin the REI Mastermind Network on Locals!Apple PodcastsGoogle PodcastsYouTubeSpotifyStitcherDeezerFacebookTwitterInstagramSUPPORT THE SHOW!Self Managing Your Rental Properties? Get 6 months of RentRedi for $1! Click this link!Get Exclusive Content on Patreon! • https://www.patreon.com/reimastermindGet $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumoGet $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack