Just Go for It! (Kevin Rogers)
December 24, 2021
Kevin Rogers, founder of Copy Chief, encourages entrepreneurial hopefuls to go all-in, experiment, know their worth, and not worry that others are watching their every move. Don’t overthink it, just do your best, put it out there, and see what happens.
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Kevin Rogers is the founder of Copy Chief, a company that provides copywriting instruction and connects businesses with high-quality copywriters. Once an aspiring DJ and later a stand-up comedian, Kevin uses his hard-earned skills when teaching others how to hook prospective clients and drive conversion rates.
In this episode of Making It, Kevin walks us down his unconventional road to business ownership and success. For Kevin, making it means long-term security for his family, but he admits that we never really make it, because we always want more. To continue on the path to more, we can’t overthink everything or undervalue ourselves and what we offer. Just dive in, and make your impact on the world.
“Give yourself permission to experiment and see what happens.”
“Don't [avoid doing] something because you're thinking that everybody's watching your every move. They're just not.”
– Kevin Rogers
Kevin Rogers founded Copy Chief, a company that teaches writers to create high-converting sales copy and connects business owners with professional copywriters. Kevin is passionate about helping clients produce high-yield results through the power of storytelling and by building trust, authority and influence to motivate people to action.
Kevin honed his story-telling gift during his years as a professional stand-up comedian. He then used that valuable talent to develop his copywriting skills and ultimately generate over $100 million in sales for his clients. He discovered how a simple joke formula could be used as a powerful tool that he calls The 60-Second Sales Hook. He wrote a bestselling book (of the same name) and teaches his coveted formula to business owners, copywriters and marketers around the world.
Resources or websites mentioned in this episode:
Kevin’s Website
Kevin’s LinkedIn
Kevin’s Bestselling book
Credits:
Guest – Kevin Rogers
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Music credits:
• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Low Lit Blues
Artist Name(s): Renderings
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Everybody Loves Robert
Artist Name(s): Afternoonz
Writer Name: Dean William Palya, Jr.
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Just Go for It! (Kevin Rogers). Coming soon.
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