In this compelling episode of "Invest In Yourself: the Digital Entrepreneur Podcast," host Phil Better delves into the dynamic world of press release marketing with guest expert Mickie Kennedy, founder of eReleases. As publishing continues to evolve, Kennedy sheds light on how self-published and traditionally published authors must take the reins of their marketing endeavours, emphasizing the power of a well-crafted press release—especially for nonfiction works. Discover the secret to crafting an irresistible elevator pitch, the art of storytelling in sales, and the tales of press release triumphs that have brought life-saving results and substantial revenue during challenging times. Understand why the over-saturated HARO platform might be losing its edge and how Kennedy's innovative online ordering system at eReleases.com is revolutionizing the PR industry. Phil and Mickie explore Kennedy's entrepreneurial journey from a newsletter to founding eReleases, surviving the dotcom crash, and partnering with PR Newswire to offer affordable, national distribution for small businesses. They discuss the nuances of creating impactful headlines and strategic story arcs in press releases and how these documents can vastly improve decision-making for businesses and authors alike. Tune in to this episode titled "Digital Entrepreneur Mickie Kennedy Talks about eReleases.MP3" and find out why investing in a solid press release could be the game-changer for your digital venture. Get inspired to invest in yourself and glean insights from one of the industry's seasoned pros. Visit eReleases.com for Kennedy's free master class, and start leveraging your press releases for maximum impact today!