In today’s episode of Conscious Business Podcast, Anfernee Chansamooth shares how customer case studies help in generating leads and sales. Anfernee is a content strategist, copywriter and a podcaster. He assists individuals and businesses in truly identifying and understanding their own uniqueness, then articulating and framing it in a compelling and magnetic manner. Anfernee creates case studies and epic posts for business owners to drive traffic so they don't have to do it themselves. In marketing, authenticity and core values are critical. It is not necessary to focus solely on the results, but also on the simplicity of your beliefs, because at the heart of any brand, person, or business is a core set of beliefs that drives how they do what they do. Customer case studies help you to better understand yourself and your business. The more we know about ourselves, and the deeper we've gone to search within and look within, the more we're able to help others and achieve great business positioning. As a result, we outperform the competition and allow customers to see us in the same way that we see ourselves.