The word “community” is frequently thrown around in nonprofit communications. But what does it actually mean, and what does it take to form a true community that provides value and drives increased repeat giving? At a time when nonprofits struggle with donor retention, efforts to tap into identity, increase value to donors, make them feel more invested, and retain them year after year, have to be a top priority for every nonprofit development, marketing and communications professional.
Louis Diez, Director of the Annual Fund at Muhlenberg College believes describes
his superpower as building communities of purpose that energize donors and raise donor participation and major gifts—and he has the numbers to prove it.
Louis joins The Nonprofit Hero Factory to share how he builds communities that deliver ROI both to donors and to the organization, and how other nonprofits can do the same.
** Episode Links and Shownotes: https://nphf.show/ep52 **