Top Of Mind with Stewart Hillhouse
Your Audience Hates Funnels – Use This Framework Instead with Ashley Faus
May 19, 2021
Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian LinkedIn: Twitter: Say Hi to Stewart on Twitter: For more marketing insights, join Top Of Mind Weekly: