In this solo episode I talk about one of the most powerful things I've ever done for my business: nurturing an email list in an honest, heart-led and creatively fulfilling way. In a way that suits your personality, that means something to you, and that ultimately makes it easier to sell what you do and make your business more sustainable. And if you want to build up momentum with your email list, join in with my free 4-day creative email challenge.

"If you come away with anything from this episode it’s that email marketing is not scary, it’s not icky, you can do it your way and it will be totally worth it."

Some of the things I talk about:

• My definition of email marketing - it’s about connection not just sales
• Why doing it your way is key to the success of this type of heart-led email marketing
• My “golden rule” of email marketing (and marketing in general)
• Why email marketing is so effective in your business (especially vs. social media)
• Making email marketing part of the wider conversation of your business
• Why you don’t need to have a huge list, and the way I feel about “numbers"
• How email marketing saves you energy, makes sales easier, and is something you “own"
• How to make email marketing simple and not overwhelming, and how to get started