Episode #615 - The Weight On Business’ Shoulders with Robert Cornish, Founder and CEO of Richter

In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Robert Cornish, Founder and CEO of Richter. They discuss why outsourcing marketing and getting a fresh pair of eyes on a campaign is the best way forward and why getting feedback from your clients is something you need to do.

Key highlights include:

Richter’s main goal is to support revenue growth for a myriad of companies within their B2B sales journey. Robert takes a lot of pride in how much effort and work they’ve put in, as well as the skills involved. They deconstruct business models and set up their own plans on how to grow and expand them. They’re incredibly dedicated to what they do.
Many businesses have far more creative talent that they can handle, and although there’s nothing wrong with doing marketing inhouse, Robert’s company is the best option to go to for help. They live and breathe marketing, so why wouldn’t you go to a business like that for help? Businesses like Richter take the weight off their shoulders.
Always get feedback from your clients - it’s integral to your growth. They will help you see things about your business that you hadn’t considered before, coming up with all new ideas. Think back on the top five businesses you’ve worked with: what made them so great? What were they doing right? Try to emulate them and take some leaves out of their books!

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