Product Thinking
Episode 143: Harnessing the Power of Wireframes with Ellen Chisa, Partner at boldstart ventures, and Leon Barnard, Education Team Lead at Balsamiq
November 1, 2023
In this episode of Product Thinking, product experts Ellen Chisa, Partner at boldstart ventures, and Leon Barnard, Education Team Lead at Balsamiq, join Melissa Perri to discuss the importance of wireframing in product development. They explore the collaborative power of wireframes in product teams, using wireframes as conversation starters, and the benefits of designers having front-end coding knowledge for efficient product outcomes.
In this episode of Product Thinking, product experts Ellen Chisa, Partner at boldstart ventures, and Leon Barnard, Education Team Lead at Balsamiq, join Melissa Perri to discuss the importance of wireframing in product development. They explore the collaborative power of wireframes in product teams, using wireframes as conversation starters, and the benefits of designers having front-end coding knowledge for efficient product outcomes.

Ellen is an Angel Investor and Board Member in several companies, including Liveblocks, Stellate, and Skydio. Before joining boldstart, she was the Co-Founder and CEO of Dark, a backend programming language. Earlier in her career, Ellen was deeply involved in the Product domain, contributing her expertise to renowned firms like Lola and Kickstarter.

With over a decade of experience in UX design, Leon teaches user interface design basics and wireframing to Balsamiq's predominantly non-designer audience. He co-authored the insightful book, "Wireframing for Everyone." Before this, Leon mentored UX Design Courses at Springboard, contributed as a UX Designer at Toyota ITC, and was the Senior Interaction Designer at OptimisCorp.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts; instructions on how to do this are here.


You’ll hear them talk about:

Episode Resources:


If you enjoyed this episode, please visit:



Product Thinking is handcrafted by our friends over at: fame.so