On the very first episode of Decarbonizing Commerce, host Keith Anderson is joined by Nora Schaper. Nora is an eco-preneur and a co-founder of HiBAR, the world's first salon-quality, plastic-free hair care (and now solid luxury face wash and natural deodorant). A lover of nature, Nora despises plastic more than the average person, but believes in the power of many people making simple swaps to inspire a movement toward a more beautiful planet. They discuss the innovative design of HiBAR’s products and how this aligns with both their mission and customer experience goals as a company.